Sport Cube

Founded in 2004, the Southern African Sustainable Seafood Initiative (SASSI) has created a way for consumers, retailers and wholesalers to take a stand in support of awareness in South Africa. Years of over-fishing and poor management have caused the populations of many fish species to drop to dangerously low levels.

76% of the world’s fish stocks are now overexploited, meaning that restaurants and traders of all kinds need to take the control of the situation by learning about which species are in trouble and encourage others to do so as well.